Can fast-food consumers be loyal customers, if so how? : theory, method and findings
Miguel A. Sahagun; Arturo Z. Vasquez-Parraga
| Year of publication: |
2014
|
|---|---|
| Authors: | Sahagun, Miguel A. ; Vasquez-Parraga, Arturo Z. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 2, p. 168-174
|
| Subject: | Fast-food consumers | Customer loyalty | Satisfaction | Trust | Commitment | Low-switching-cost consumers | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Theorie | Theory | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010338544