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Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija; Hubert, Marco; Grunert, Klaus G.; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
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The influence of loyalty program design on the relationship between customer motives and value perception
Kreis, Henning; Mafael, Alexander - In: Journal of retailing and consumer services 21 (2014) 4, pp. 590-600
Persistent link: https://www.econbiz.de/10010388521
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The role of social network websites in the consumer-brand relationship
Park, Hyejune; Kim, Young-kyung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
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Customer value and customer loyalty : is competition a missing link?
Chen, Shu-Ching - In: Journal of retailing and consumer services 22 (2015), pp. 107-116
Persistent link: https://www.econbiz.de/10010468491
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From sustainability to customer loyalty : a case of full service hotels' guests
Chen, Rachel J. C. - In: Journal of retailing and consumer services 22 (2015), pp. 261-265
Persistent link: https://www.econbiz.de/10010469035
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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Service attributes as drivers of behavioral loyalty in casinos : the mediating effect of attitudinal loyalty
Bilgihan, Anil; Madanoglu, Melih; Ricci, Peter - In: Journal of retailing and consumer services 31 (2016), pp. 14-21
Persistent link: https://www.econbiz.de/10011528470
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Exploring the link between customer experience-loyalty-consumer spend
Srivasta, Mala; Kaul, Dimple - In: Journal of retailing and consumer services 31 (2016), pp. 277-286
Persistent link: https://www.econbiz.de/10011528711
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A higher-order model of consumer brand engagement and its impact on loyalty intentions
Dwivedi, Abhishek - In: Journal of retailing and consumer services 24 (2015), pp. 100-109
Persistent link: https://www.econbiz.de/10010528599
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Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender; Nayak, Jogendra Kumar - In: Journal of retailing and consumer services 45 (2018), pp. 64-73
Persistent link: https://www.econbiz.de/10011929880