Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Jake D. Hoskins (Department of Marketing, David Eccles School of Business, University of Utah, Salt Lake City, United States)
| Year of publication: |
2016
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|---|---|
| Authors: | Hoskins, Jake D. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 274-280
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| Subject: | Private label | Retailing | Diapers | Quality perceptions | Pricing | Brand management | Markenführung | Handelsmarke | Store brand | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Kundenbindung | Customer retention | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2015.06.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434182