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~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
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Measuring expectations: forecast vs. ideal expectations. Does it really matter?
Higgs, Bronwyn
;
Polonsky, Michael Jay
;
Hollick, Mary
- In:
Journal of retailing and consumer services
12
(
2005
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10005919184
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