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Product information and consumer choice confidence in multi-item sales promotions
Andrews, Demetra - In: Journal of retailing and consumer services 28 (2016), pp. 45-53
Persistent link: https://www.econbiz.de/10011433757
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Is doing right all that matters in sustainability marketing? : the role of fit in sustainable marketing strategies
Gleim, Mark R.; McCullough, Heath; Sreen, Naman; Pant, … - In: Journal of retailing and consumer services 70 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014235389