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A virtual market in your pocket : how does mobile augmented reality (MAR) influence consumer decision making?
Qin, Hong; Peak, Daniel Alan; Prybutok, Victor - In: Journal of retailing and consumer services 58 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012431666
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How mobile augmented reality applications affect continuous use and purchase intentions : a cognition-affect-conation perspective
Qin, Hong; Osatuyi, Babajide; Xu, Lu - In: Journal of retailing and consumer services 63 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012665875
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Development of a service continance model with IT service antecedents
Boakye, Kwabena G.; McGinnis, Thomas C.; Prybutok, Victor R. - In: Journal of retailing and consumer services 21 (2014) 5, pp. 717-724
Persistent link: https://www.econbiz.de/10010407234
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How to influence consumer mindset : a perspective from service recovery
Harun, Ahasan; Rokonuzzaman, Md; Prybutok, Gayle; … - In: Journal of retailing and consumer services 42 (2018), pp. 65-77
Persistent link: https://www.econbiz.de/10011826039
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A correlated uniqueness model of service quality measurement among users of cloud-based service platforms
Boakye, Kwabena G.; Natesan, Prathiba; Prybutok, Victor R. - In: Journal of retailing and consumer services 55 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012269013
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An investigation into the link between consumer's product involvement and store loyalty : the roles of shopping value goals and information search as the mediating factors
Rokonuzzaman, Md; Harun, Ahasan; Al-Emran, Md; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132265
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Increasing trust and value of mobile advertising in retailing : a survey design, machine learning approach, and blockchain in the trust path
Hajian, Ava; Sadeghi, Russell; Prybutok, Victor R.; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015097558