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Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
Woodside, Arch G.; Ozcan, Timucin - In: Journal of retailing and consumer services 16 (2009) 2, pp. 100-109
Persistent link: https://www.econbiz.de/10008884810
Cover Image
Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
Woodside, Arch G.; Ozcan, Timucin - In: Journal of retailing and consumer services 16 (2009) 2, pp. 100-108
Persistent link: https://www.econbiz.de/10003837502