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Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty
Bridson, Kerrie; Evans, Jody; Hickman, Melissa - In: Journal of retailing and consumer services 15 (2008) 5, pp. 364-374
Persistent link: https://www.econbiz.de/10008065341
Cover Image
Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty
Bridson, Kerrie; Evans, Jody; Hickman, Melissa - In: Journal of retailing and consumer services 15 (2008) 5, pp. 364-374
Persistent link: https://www.econbiz.de/10003742277