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The importance of retail brand equity and store accessibility for store loyalty in local competition
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10009759166
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The importance of retail brand equity and store accessibility for store loyalty in local competition
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10010108817
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Qualitative analysis of customer behavior in the retail industry during the COVID-19 pandemic : a word-cloud and sentiment analysis approach
Stanca, Liana; Dabija, Dan Cristian; Campian, Veronica D. - In: Journal of retailing and consumer services 75 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014373382
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International value chain processes by retailers and wholesalers : a general approach
Swoboda, Bernhard; Foscht, Thomas; Cliquet, Gérard - In: Journal of retailing and consumer services 15 (2008) 2, pp. 63-77
Persistent link: https://www.econbiz.de/10003699313
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Coordinating the international retailing firm: exploratory models and evaluations of structural, systemic, and cultural options
Swoboda, Bernhard; Anderer, Michael - In: Journal of retailing and consumer services 15 (2008) 2, pp. 104-117
Persistent link: https://www.econbiz.de/10003699334
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Predictors and effects of retail brand equity : a cross-sectoral analysis
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank - In: Journal of retailing and consumer services 31 (2016), pp. 265-276
Persistent link: https://www.econbiz.de/10011528707
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Coordinating the international retailing firm: Exploratory models and evaluations of structural, systemic, and cultural options
Swoboda, Bernhard; Anderer, Michael - In: Journal of retailing and consumer services 15 (2008) 2, pp. 104-117
Persistent link: https://www.econbiz.de/10007906040
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International value chain processes by retailers and wholesalers — A general approach
Swoboda, Bernhard; Foscht, Thomas; Cliquet, Gérard - In: Journal of retailing and consumer services 15 (2008) 2, pp. 63-77
Persistent link: https://www.econbiz.de/10007906043
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Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers
Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna - In: Journal of retailing and consumer services 13 (2006) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10007259886
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Coordinating the international retailing firm: Exploratory models and evaluations of structural, systemic, and cultural options
Swoboda, Bernhard; Anderer, Michael - In: Journal of retailing and consumer services 15 (2008) 2, pp. 104-118
Persistent link: https://www.econbiz.de/10008886405