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The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
Shin, Hyunju; Eastman, Jacqueline Kilsheimer; … - In: Journal of retailing and consumer services 38 (2017), pp. 59-70
Persistent link: https://www.econbiz.de/10011743135
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Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas; Palmeira, Mauricio; Jevons, Colin - In: Journal of retailing and consumer services 34 (2017), pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
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Authenticity, fit and product type : testing a celebrity brand extension model cross-culturally
Osorio, María Lucila; Centeno-Velázquez, Edgar; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
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Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal; Juju, Undang; Sucherly; Arizal N; Waldelmi, Idel - In: Journal of retailing and consumer services 70 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
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Brand experience and consumers' willingness-to-pay (WTP) a price premium : mediating role of brand credibility and perceived uniqueness
Dwivedi, Abhishek; Nayeem, Tahmid; Murshed, Feisal - In: Journal of retailing and consumer services 44 (2018), pp. 100-107
Persistent link: https://www.econbiz.de/10011904333
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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity
Zhou, Fei; Mou, Jian; Su, Qiulai; Wu, Yenchun Jim - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
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The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust
Konuk, Faruk Anıl - In: Journal of retailing and consumer services 63 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012665887
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Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga; Loureiro, Sandra Maria Correia; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
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Does the value manufacturers (brands) create translate into enhanced reputation? : a multi-sector examination of the value-satisfaction-loyalty-reputation chain
Tournois, Laurent - In: Journal of retailing and consumer services 26 (2015), pp. 83-96
Persistent link: https://www.econbiz.de/10011347839