Narrow search
Showing 1 - 6 of 6
Cover Image
Product difficulty incongruity and consumer evaluations of brand extensions
Bao, Yeqing; Sheng, Shibin; Nkwocha, Innocent - In: Journal of retailing and consumer services 17 (2010) 5, pp. 340-348
Persistent link: https://www.econbiz.de/10008654248
Cover Image
Product difficulty incongruity and consumer evaluations of brand extensions
Bao, Yeqing; Sheng, Shibin; Nkwocha, Innocent - In: Journal of retailing and consumer services 17 (2010) 5, pp. 340-349
Persistent link: https://www.econbiz.de/10008441184
Cover Image
Bundling as a new product introduction strategy : the role of brand image and bundle features
Sheng, Shibin; Pan, Yue - In: Journal of retailing and consumer services 16 (2009) 5, pp. 367-376
Persistent link: https://www.econbiz.de/10003875618
Cover Image
Bundling as a new product introduction strategy: The role of brand image and bundle features
Sheng, Shibin; Pan, Yue - In: Journal of retailing and consumer services 16 (2009) 5, pp. 367-376
Persistent link: https://www.econbiz.de/10008285755
Cover Image
Bundling as a new product introduction strategy: The role of brand image and bundle features
Sheng, Shibin; Pan, Yue - In: Journal of retailing and consumer services 16 (2009) 5, pp. 367-377
Persistent link: https://www.econbiz.de/10008881856
Cover Image
Influencing factors of customer loyalty in mobile payment : a consumption value perspective and the role of alternative attractiveness
Zhang, Qi; Shaizatulaqma Kamalul Ariffin; Richardson, … - In: Journal of retailing and consumer services 73 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303125