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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of retailing and consumer services 14 (2007) 5, pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Cover Image
Win–win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of retailing and consumer services 14 (2007) 5, pp. 309-318
Persistent link: https://www.econbiz.de/10007755815
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Evaluating channel performance in multi-channel environments
Gensler, Sonja; Dekimpe, Marnik G.; Skiera, Bernd - In: Journal of retailing and consumer services 14 (2007) 1, pp. 17-23
Persistent link: https://www.econbiz.de/10007392331