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Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel; Zourrig, Haithem; Becheur, Imene - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012430627
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The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien; Hsieh, Shao-Yu - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
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Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna; McCormick, Helen; Warnaby, Gary - In: Journal of retailing and consumer services 29 (2016), pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
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Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas; El Moujahid, Othmane; Thaichon, Park - In: Journal of retailing and consumer services 36 (2017), pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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When I feel invaded, I will avoid it : the effect of advertising invasiveness on consumers’ avoidance of social media advertising
Niu, Xingchen; Wang, Xuequn; Liu, Zilong - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431592
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Visual elements in advertising enhance odor perception and purchase intention : the role of mental imagery in multi-sensory marketing
Lyu, Minghui; Huang, Qi - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015085041
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Visual metaphors and white space : how the visual rhetorical language in advertising influences consumer responses to paradox brands
Huang, Xiaozhi; Wei, Meiting; Cao, Xin - In: Journal of retailing and consumer services 81 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015117774
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Facial expressions of beneficiaries and donation intentions of potential donors : effects of the number of beneficiaries in charity advertising
Li, Meng-Ran; Yin, Cheng-Yue - In: Journal of retailing and consumer services 66 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209665