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~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
Economies et sociétés : cahiers de l'ISMEA
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Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah
;
Aurier, Philippe
;
Sere de Lanauze, Gilles
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
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Disentangling the respective impacts of assortment size and alignability on perceived assortment variety
Mejía, Victor D.
;
Aurier, Philippe
;
Huaman-Ramirez, Richard
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012433852
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