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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
320
Konsumentenverhalten
320
Brand management
311
Markenführung
311
Brand
253
Markenartikel
252
Brand image
183
Markenimage
183
Beziehungsmarketing
131
Relationship marketing
131
Einzelhandel
84
Retail trade
84
Social Web
72
Social web
72
Internet marketing
48
Online-Marketing
48
Handelsmarke
45
Store brand
45
Luxury goods
44
Luxusgüter
44
Brand loyalty
43
Markentreue
43
Marketing management
33
Marketingmanagement
33
Advertising effects
27
Customer satisfaction
27
Fashion
27
Kundenzufriedenheit
27
Mode
27
Werbewirkung
27
Online retailing
23
Online-Handel
23
Viral marketing
22
Virales Marketing
22
Confidence
21
Vertrauen
21
Social media
20
Advertising
18
Customer integration
18
Emotion
18
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361
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361
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3
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English
361
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Park, Jungkun
10
Loureiro, Sandra Maria Correia
6
Dawes, John
5
Dhir, Amandeep
4
Gázquez-Abad, Juan Carlos
4
Hong, EunPyo
4
Hyun, Hyowon
4
Khan, Imran
4
Martínez-López, Francisco J.
4
Prentice, Catherine
4
Talwar, Shalini
4
Wei, Haiying
4
Ahn, Jiseon
3
Dwivedi, Abhishek
3
Japutra, Arnold
3
Kaur, Puneet
3
Kumar, Sushant
3
Kumar, Vikas
3
Mortimer, Gary
3
Ngo, Liem Viet
3
Park, Hyejune
3
Quach, Sara
3
Rana, Nripendra P.
3
Septianto, Felix
3
Shao, Wei
3
Tran, Trang P.
3
Trinh, Giang
3
Akhtar, Nadeem
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Ashill, Nick
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Aw, Eugene Cheng-Xi
2
Baumann, Chris
2
Brown, James R.
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
701
The journal of brand management : an international journal
650
The journal of product & brand management
443
SpringerLink / Bücher
339
Psychology & marketing
160
European journal of marketing : EJM
143
Asia Pacific journal of marketing and logistics
142
Marketing intelligence & planning
126
Journal of Product & Brand Management
125
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
Journal of marketing communications
120
Industrial marketing management : the international journal for industrial and high-tech firms
118
Journal of strategic marketing
118
Journal of marketing management : MM
115
Journal of marketing research : JMR
112
International journal of hospitality management
110
Journal of advertising research
110
Journal of marketing
110
The IUP journal of brand management : IJBRM
109
Strategic Direction
100
Springer eBook Collection
96
Journal of the Academy of Marketing Science
90
Innovatives Markenmanagement
89
Marketing letters : a journal of research in marketing
87
Journal of fashion marketing and management
86
Journal of promotion management : innovations in planning and applied research
85
The Trademark reporter
85
International journal of advertising : the review of marketing communications
80
Journal of international consumer marketing
80
Qualitative market research : an international journal
76
International marketing review
75
Journal of marketing management : JMM ; journal of the Academy of Marketing
75
Markenartikel : das Magazin für Markenführung
75
Tourism management : research, policies, practice
75
Research
74
International journal of internet marketing and advertising : IJIMA
72
Journal of retailing
71
Marketing science
69
Journal of promotion management : JPM
68
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ECONIS (ZBW)
361
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1
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361
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1
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
2
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
3
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
4
How social capital builds online
brand
advocacy in luxury social media
brand
communities
Wong, Amy
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
Saved in:
5
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
6
The effect of customer ethnocentrism and customer participation on global
brand
attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
7
Brand
competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic
Katsumata, Sotaro
;
Nishimoto, Akihiro
;
Kannan, P. K.
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371760
Saved in:
8
Investigating the impact of
brand
vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
9
The shape of premiumness : logo shape's effects on perceived
brand
premiumness and
brand
preference
Li, Ruiqin
;
Wang, Yan
;
Zhang, Hongli
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
Saved in:
10
Brand
competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
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