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Violations of procedure invariance—The case of preference reversals in monadic and competitive product evaluations
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Journal of retailing and consumer services 19 (2012) 4, pp. 406-413
Persistent link: https://www.econbiz.de/10009979334
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“Fact or artifact? Empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts”
Müller, Holger; Benjamin Kroll, Eike; Vogt, Bodo - In: Journal of retailing and consumer services 17 (2010) 5, pp. 441-449
Persistent link: https://www.econbiz.de/10008441175
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"Fact or artifact? : empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts"
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Journal of retailing and consumer services 17 (2010) 5, pp. 441-448
Persistent link: https://www.econbiz.de/10008654212
Cover Image
Violations of procedure invariance : the case of preference reversals in monadic and competitive product evaluations
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Journal of retailing and consumer services 19 (2012) 4, pp. 406-412
Persistent link: https://www.econbiz.de/10009571286