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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
321
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321
Brand management
311
Markenführung
311
Brand
205
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204
Brand image
165
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Park, Jungkun
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Loureiro, Sandra Maria Correia
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Yan, Ruiliang
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Thaichon, Park
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Dhir, Amandeep
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Dwivedi, Yogesh K.
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Hong, EunPyo
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Mortimer, Gary
4
Prentice, Catherine
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Quach, Sara
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Rana, Nripendra P.
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Talwar, Shalini
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Wei, Haiying
4
Ahn, Jiseon
3
Aw, Eugene Cheng-Xi
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Farivar, Samira
3
Gázquez-Abad, Juan Carlos
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Hyun, Hyowon
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Japutra, Arnold
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Kaur, Puneet
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Kumar, Sushant
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Kumar, Vikas
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Lombart, Cindy
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Martínez-López, Francisco J.
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Ozuem, Wilson
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Paul, Justin
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Pei, Zhi
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Sands, Sean
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Septianto, Felix
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Shao, Wei
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Tran, Trang P.
3
Trinh, Giang
3
Wang, Fang
3
Agag, Gomaa
2
Akhtar, Nadeem
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Arora, Anuja
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
SpringerLink / Bücher
1,728
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
1,244
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1,055
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933
Intereconomics : review of European economic policy
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246
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245
Economic development and cultural change
244
Journal of marketing management : MM
235
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ECONIS (ZBW)
396
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1
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
2
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
3
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
4
Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Kaswengi, Jospeh
;
Diallo, Mbaye Fall
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 70-76
Persistent link: https://www.econbiz.de/10010503930
Saved in:
5
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
6
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
7
Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah
;
Aurier, Philippe
;
Sere de Lanauze, Gilles
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
Saved in:
8
The flagship stores as sustainability communication channels for luxury fashion retailers
Arrigo, Elisa
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
Saved in:
9
Faith-filled brands : the interplay of religious branding and brand engagement in the self-concept
Liu, Richie L.
;
Minton, Elizabeth A.
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 305-314
Persistent link: https://www.econbiz.de/10011904456
Saved in:
10
Does brand orientation contribute to retailers' success? : an empirical study in the South African market
Schmidt, Holger J.
;
Mason, Roger B.
;
Steenkamp, Pieter
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 210-222
Persistent link: https://www.econbiz.de/10011743275
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