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Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing; Zhang, Yulin - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
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Can in-store recommendations for online-substitutive products integrate online and offline channels?
Hu, Xiaojian; Qiu, Ju; Zhao, Ju; Li, Yang - In: Journal of retailing and consumer services 70 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014239875
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How many, how often, and how new? : a multivariate profiling of mobile app users
Liu, Feng; Zhao, Shaoqiong; Li, Yang - In: Journal of retailing and consumer services 38 (2017), pp. 71-80
Persistent link: https://www.econbiz.de/10011743138