How many, how often, and how new? : a multivariate profiling of mobile app users
Feng Liu, Shaoqiong Zhao, Yang Li
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Liu, Feng ; Zhao, Shaoqiong ; Li, Yang |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 38.2017, p. 71-80
|
| Subject: | App users | Mobile marketing | RFM analysis | Multivariate model | Bayesian estimation | Household production theory | Mobile Anwendung | Mobile application | Mobile Marketing | Mobilkommunikation | Mobile communications | Multivariate Analyse | Multivariate analysis | Konsumentenverhalten | Consumer behaviour | Bayes-Statistik | Bayesian inference | Haushaltsproduktion | Household production | Online-Marketing | Internet marketing | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.05.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011743138