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When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty
Puligadda, Sanjay; Ross, William T.; Chen, Jinjie; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 570-578
Persistent link: https://www.econbiz.de/10010027211
Cover Image
When loyalties clash purchase behavior when a preferred brand is stocked out : the tradeoff between brand and store loyalty
Puligadda, Sanjay; Ross, William T.; Chen, Jinjie; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 570-577
Persistent link: https://www.econbiz.de/10009655506