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Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure

Koshksaray, Amir Abedini; Quach, Sara; Trinh, Giang; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014373373

The development of service quality dimensions for internet service providers : retaining customers of different usage patterns

Thaichon, Paramaporn; Lobo, Antonio; Prentice, Catherine; … - In: Journal of retailing and consumer services 21 (2014) 6, pp. 1047-1058

Persistent link: https://www.econbiz.de/10010437660

Internet service providers' service quality and its effect on customer loyalty of different usage patterns

Quach, Sara; Thaichon, Paramaporn; Jebarajakirthy, Charles - In: Journal of retailing and consumer services 29 (2016), pp. 104-113

Persistent link: https://www.econbiz.de/10011442362

Aesthetic labor and visible diversity : the role in retailing service encounters

Quach, Sara; Jebarajakirthy, Charles; Thaichon, Park - In: Journal of retailing and consumer services 38 (2017), pp. 34-43

Persistent link: https://www.econbiz.de/10011743114

Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms

Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91

Persistent link: https://www.econbiz.de/10011598664

Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person

Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012648877

Triadic relationship between customers, service providers and government in a highly regulated industry

Quach, Sara; Thaichon, Park; Hewege, Chandana - In: Journal of retailing and consumer services 55 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012269075

Meme marketing effectiveness : a moderated-mediation model

Razzaq, Ali; Shao, Wei; Quach, Sara - In: Journal of retailing and consumer services 78 (2024), pp. 1-25

Underpinned by brand placement literature, associative network theory, and narrative transportation theory, this research examines how meme marketing types (brand prominent and brand subtle) create immersive consumer experiences through narrative transportation and the moderating effects of...

Persistent link: https://www.econbiz.de/10015084692

Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment

Zhang, Yunen; Shao, Wei; Quach, Sara; Thaichon, Park; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-26

Persistent link: https://www.econbiz.de/10015084896

The role of art infusion in enhancing pro-environmental luxury brand advertising

Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209490