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You are being watched! : using anthropomorphism to curb customer misbehavior in access-based consumption
Gong, Xiushuang; Zhang, Honghong - In: Journal of retailing and consumer services 70 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014240290
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Why does service inclusion matter? : the effect of service exclusion on customer indirect misbehavior
Gong, Xiushuang; Wang, Hanwen; Zhang, Xiadan; Tian, Hui - In: Journal of retailing and consumer services 68 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013366271
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Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu; Gong, Xiushuang; Ren, Rui - In: Journal of retailing and consumer services 72 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014253469