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When loyalties clash purchase behavior when a preferred brand is stocked out : the tradeoff between brand and store loyalty
Puligadda, Sanjay; Ross, William T.; Chen, Jinjie; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 570-577
Persistent link: https://www.econbiz.de/10009655506
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.; Kukar-Kinney, Monika - In: Journal of retailing and consumer services 41 (2018), pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
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How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai; Carlson, Jeffrey R.; Chen, Sixing - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
Cover Image
When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty
Puligadda, Sanjay; Ross, William T.; Chen, Jinjie; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 570-578
Persistent link: https://www.econbiz.de/10010027211