Narrow search
Showing 1 - 10 of 133
Cover Image
Is doing right all that matters in sustainability marketing? : the role of fit in sustainable marketing strategies
Gleim, Mark R.; McCullough, Heath; Sreen, Naman; Pant, … - In: Journal of retailing and consumer services 70 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014235389
Cover Image
The role of influencer-follower congruence in the relationship between influencer marketing and purchase behaviour
Venciute, Dominyka; Mackeviciene, Ieva; Kuslys, Marius; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014372610
Cover Image
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini; Quach, Sara; Trinh, Giang; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Cover Image
Segmenting consumer decision-making styles (CDMS) toward marketing practice : a partial least squares (PLS) path modeling approach
Sajad Rezaei - In: Journal of retailing and consumer services 22 (2015), pp. 1-15
Persistent link: https://www.econbiz.de/10010468506
Cover Image
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Cover Image
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan; Bondesson, Niklas - In: Journal of retailing and consumer services 25 (2015), pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Cover Image
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.; De Villiers, Rouxelle - In: Journal of retailing and consumer services 54 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Cover Image
Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Ki, Chung-Wha Chloe; Cuevas, Leslie M.; Chong, Sze Man; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269061
Cover Image
Emerging cyborg products : an ethical market approach for market segmentation
Arias-Oliva, Mario; Pelegrín-Borondo, Jorge; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012269074
Cover Image
The impact of digital books on marketing communications
Ozuem, Wilson; Howell, Kerry E.; Lancaster, Geoffrey - In: Journal of retailing and consumer services 50 (2019), pp. 131-137
Persistent link: https://www.econbiz.de/10012114146