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Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija; Hubert, Marco; Grunert, Klaus G.; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
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An investigation into the relationship between clothing colors and gender stereotyping in children
Xue, Zhebin; Li, Qing; Zhao, Jian; Zeng, Xianyi - In: Journal of retailing and consumer services 76 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014460782
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The investigation of green purchasing behavior in China : a conceptual model based on the theory of planned behavior and self-determination theory
Wang, Ying; Zhao, Jincan; Pan, Jialing - In: Journal of retailing and consumer services 77 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014462276