The investigation of green purchasing behavior in China : a conceptual model based on the theory of planned behavior and self-determination theory
Year of publication: |
2024
|
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Authors: | Wang, Ying ; Zhao, Jincan ; Pan, Jialing |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103667, p. 1-9
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Subject: | Green purchasing behavior | PLS-SEM | SDT | TPB | China | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Öko-Produkt | Sustainable product |
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