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The influence of negative marketplace information on consumer attitudes toward a service establishment
Smith, Ronn J.; Knuff, David C.; Sprott, David E.; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 358-364
Persistent link: https://www.econbiz.de/10009759772
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Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of retailing and consumer services 41 (2018), pp. 90-100
Persistent link: https://www.econbiz.de/10011808544
Cover Image
The influence of negative marketplace information on consumer attitudes toward a service establishment
Smith, Ronn J.; Knuff, David C.; Sprott, David E.; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 358-364
Persistent link: https://www.econbiz.de/10010108827