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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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Elaborating customer loyalty: exploring loyalty to wine retailers
Rundle-Thiele, Sharyn - In: Journal of retailing and consumer services 12 (2005) 5, pp. 333-344
Persistent link: https://www.econbiz.de/10005922005
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Different strokes for different folks: A method to accommodate decision -making heterogeneity
Shao, Wei; Lye, Ashley; Rundle-Thiele, Sharyn - In: Journal of retailing and consumer services 16 (2009) 6, pp. 495-501
Persistent link: https://www.econbiz.de/10008323216
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Different strokes for different folks: A method to accommodate decision -making heterogeneity
Shao, Wei; Lye, Ashley; Rundle-Thiele, Sharyn - In: Journal of retailing and consumer services 16 (2009) 6, pp. 495-502
Persistent link: https://www.econbiz.de/10008894692
Cover Image
Different strokes for different folks : a method to accommodate decision -making heterogeneity
Shao, Wei; Lye, Ashley; Rundle-Thiele, Sharyn - In: Journal of retailing and consumer services 16 (2009) 6, pp. 495-501
Persistent link: https://www.econbiz.de/10003906224