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Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice - In: Journal of retailing and consumer services 76 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
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Here today, gone tomorrow? : mapping and modeling the pop-up retail customer journey
Rudkowski, Janice; Heney, Chelsea; Yu, Hong; Sedlezky, Sean - In: Journal of retailing and consumer services 54 (2020), pp. 1-25
Persistent link: https://www.econbiz.de/10012238304
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The social media response to the rollout of legalized cannabis retail in Ontario, Canada
Aversa, Joseph; Jacobson, Jenna; Hernandez, Tony; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581934
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Social media marketing : who is watching the watchers?
Jacobson, Jenna; Gruzd, Anatoliy; Hernández-García, Ángel - In: Journal of retailing and consumer services 53 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012171979