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Is beauty always good? : effects of visual presentation of Influencer's aesthetic labor on brand purchase intention
Xie, Shengcheng; Wei, Haiying; Liu, Fu - In: Journal of retailing and consumer services 75 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014373362
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Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu; Wei, Haiying; Zhu, Zhenzhong; Chen, Haipeng - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
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Handwritten or machine-written? : how typeface affects consumer forgiveness for brand failures
Xie, Shengcheng; Wei, Haiying - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015116754
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Prominent or subtle : the impact of brand prominence on social media advertisement engagement
Xiao, Tingwen; Wei, Haiying; Chen, Siyun - In: Journal of retailing and consumer services 80 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015114734
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When can interaction orientation create more service value? : the moderating role of frontline employees' trust in managers and employee deep acting
Yang, Defeng; Chen, Xiaoyun; Ma, Baolong; Wei, Haiying - In: Journal of retailing and consumer services 65 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013169646
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Optimal pricing in social networks considering reference price effect
Duan, Yongrui; Feng, Yixuan - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581873
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Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue; Hu, Xiaojian; Yao, Gang; Xu, Liangcheng - In: Journal of retailing and consumer services 77 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
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Pricing strategies of two-sided platforms considering privacy concerns
Duan, Yongrui; Liu, Peng; Feng, Yixuan - In: Journal of retailing and consumer services 64 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209494
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Influencing factors of customer loyalty in mobile payment : a consumption value perspective and the role of alternative attractiveness
Zhang, Qi; Shaizatulaqma Kamalul Ariffin; Richardson, … - In: Journal of retailing and consumer services 73 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303125
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How social distance affects the intention and behavior of collaborative consumption : a study based on online car-hailing service
Huang, Lu; Li, Yuan; Huang, Xing; Zhou, Liying - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581880