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Looking forward, looking back : the impact of goal progress and time urgency on consumer responses to mobile reward apps
Baek, Tae Hyun; Yoon, Sukki - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238364
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The effect of 360-degree rotatable product images on purchase intention
Kim, Seeun; Baek, Tae Hyun; Yoon, Sukki - In: Journal of retailing and consumer services 55 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012268816
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Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray; Baek, Tae Hyun; Yoon, Sukki; Kim, Yeonshin - In: Journal of retailing and consumer services 51 (2019), pp. 352-361
Persistent link: https://www.econbiz.de/10012115152