The effect of 360-degree rotatable product images on purchase intention
Seeun Kim, Tae Hyun Baek, Sukki Yoon
| Year of publication: |
2020
|
|---|---|
| Authors: | Kim, Seeun ; Baek, Tae Hyun ; Yoon, Sukki |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-10
|
| Subject: | 360-Degree rotatable image | Cognitive busyness | Retail website | Sensory vividness | Virtual product presentation | Konsumentenverhalten | Consumer behaviour | Website | Markenimage | Brand image | Online-Handel | Online retailing | Kognition | Cognition | Einzelhandel | Retail trade | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012268816