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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
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Advertising effects
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Bollywood movies
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Brand placement
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Kasilingam, Dharun Lingam
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Journal of retailing and consumer services
Benchmarking : an international journal ; BIJ
2
Benchmarking: An International Journal
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International journal of Indian culture and business management
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International journal of business information systems : IJBIS
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Journal of promotion management : innovations in planning and applied research
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Industrial and Commercial Training
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Insights, innovation, and analytics for optimal customer engagement
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International Journal of Development Issues
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International Journal of E-Business Research (IJEBR)
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International Journal of Law and Management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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International journal of quality and service sciences
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International journal of services, economics and management
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International review on public and non-profit marketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of media business studies
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The TQM Journal
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
Saved in:
2
Understanding the intention to use mobile shopping applications and its influence on price sensitivity
Natarajan, Thamaraiselvan
;
Balasubramanian, Senthil Arasu
; …
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 8-22
Persistent link: https://www.econbiz.de/10011729695
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