Understanding the intention to use mobile shopping applications and its influence on price sensitivity
Thamaraiselvan Natarajan, Senthil Arasu Balasubramanian, Dharun Lingam Kasilingam
| Year of publication: |
July 2017
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|---|---|
| Authors: | Natarajan, Thamaraiselvan ; Balasubramanian, Senthil Arasu ; Kasilingam, Dharun Lingam |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 37.2017, p. 8-22
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| Subject: | Mobile shopping applications | Technology Acceptance Model (TAM) | Diffusion of Innovations (DOI) | Price sensitivity | Personal innovativeness | Perceived risk | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsdiffusion | Innovation diffusion | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.02.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729695