Examining beliefs, values and attitudes towards social media advertisements : results from India
Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthil Arasu Balasubramanian, Jeevananthan Manickavasagam (Department of Management Studies, National Institute of Technology)
| Year of publication: |
2015
|
|---|---|
| Authors: | Natarajan, Thamaraiselvan ; Balakrishnan, Janarthanan ; Balasubramanian, Senthil Arasu ; Manickavasagam, Jeevananthan |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 20.2015, 4, p. 427-454
|
| Subject: | online consumer behaviour | social media advertising | demographics | internet marketing | decision tree | online marketing | Indian consumer behaviour | structural equation modelling | Indian consumers | Konsumentenverhalten | Consumer behaviour | Indien | India | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011448122