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Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke; Gierl, Heribert - In: Journal of retailing and consumer services 16 (2009) 3, pp. 190-196
Persistent link: https://www.econbiz.de/10008241666
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Do consumers still believe what is said in online product reviews? A persuasion knowledge approach
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 20 (2013) 4, pp. 373-381
Persistent link: https://www.econbiz.de/10010121685
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Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices
Bambauer-Sachse, Silke; Christina Mangold, Sabrina - In: Journal of retailing and consumer services 16 (2009) 6, pp. 451-457
Persistent link: https://www.econbiz.de/10008323221
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Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices
Bambauer-Sachse, Silke; Christina Mangold, Sabrina - In: Journal of retailing and consumer services 16 (2009) 6, pp. 451-458
Persistent link: https://www.econbiz.de/10008894697
Cover Image
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke; Gierl, Heribert - In: Journal of retailing and consumer services 16 (2009) 3, pp. 190-197
Persistent link: https://www.econbiz.de/10008894707
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Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 18 (2011) 1, pp. 38-46
Persistent link: https://www.econbiz.de/10008768473
Cover Image
Are temporally reframed prices really advantageous? : a more detailed look at the processes triggered by temporally reframed prices
Bambauer-Sachse, Silke; Mangold, Sabrina Christina - In: Journal of retailing and consumer services 16 (2009) 6, pp. 451-457
Persistent link: https://www.econbiz.de/10003906177
Cover Image
Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 20 (2013) 4, pp. 373-381
Persistent link: https://www.econbiz.de/10009755604
Cover Image
Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 18 (2011) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10008839782
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Determining adequate tangible compensation in service recovery processes for developed and developing countries : the role of severity and responsibility
Bambauer-Sachse, Silke; Rabeson, Landisoa - In: Journal of retailing and consumer services 22 (2015), pp. 117-127
Persistent link: https://www.econbiz.de/10010468490