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The effect of the type-pricing strategy on perceived price fairness and behavioral outcomes in beverage establishments
Bujisic, Milos; Bilgihan, Anil; Hutchinson, Joe - In: Journal of revenue and pricing management 13 (2014) 1, pp. 35-60
Persistent link: https://www.econbiz.de/10010349037
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Coping with RM challenges in hospitality education
Demirciftci, Tevfik; Cetin, Gurel; Bilgihan, Anil - In: Journal of revenue and pricing management 16 (2017) 5, pp. 499-512
Persistent link: https://www.econbiz.de/10011774542