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Reversing the green backlash in services : credible competitors help large companies go green
Chun, HaeEun Helen; Giebelhausen, Michael - In: Journal of service management 23 (2012) 3, pp. 400-415
Persistent link: https://www.econbiz.de/10009619142
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"Tailoring" customization services : effects of customization mode and consumer regulatory focus
Wang, Yonggui; Kandampully, Jay; Jia, He Michael - In: Journal of service management 24 (2013) 1, pp. 82-104
Persistent link: https://www.econbiz.de/10009728577
Cover Image
Reversing the green backlash in services: credible competitors help large companies go green
Chun, HaeEun Helen; Giebelhausen, Michael - In: Journal of service management 23 (2012) 3, pp. 400-416
Persistent link: https://www.econbiz.de/10009991458