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Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce
Ng, Irene; Parry, Glenn; Smith, Laura; Maull, Roger; … - In: Journal of service management 23 (2012) 3, pp. 416-440
Persistent link: https://www.econbiz.de/10009991459
Cover Image
Transitioning from a goods-dominant to a service-dominant logic : visualising the value proposition of Rolls-Royce
Ng, Irene; Parry, Glenn; Smith, Laura; Maull, Roger; … - In: Journal of service management 23 (2012) 3, pp. 416-439
Persistent link: https://www.econbiz.de/10009619135