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The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.; Hollebeek, Linda D.; Weiger, Welf; … - In: Journal of service management 33 (2022) 3, pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
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The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa; Malthouse, Edward C.; Hollebeek, Linda D. - In: Journal of service management 33 (2022) 4/5, pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
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Rethinking nonprofit service disintermediation through service communication interactions
Mitchell, Sarah-Louise; Clark, Moira K. - In: Journal of service management 33 (2022) 4/5, pp. 758-773
Persistent link: https://www.econbiz.de/10013325758