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Service differentiation: A self-image congruency perspective on brand building in the labor market
Andreassen, Tor W.
;
Lanseng, Even J.
- In:
Journal of service management
21
(
2010
)
2
,
pp. 212-237
Persistent link: https://www.econbiz.de/10008406345
Saved in:
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Service differentiation : a self-image congruency perspective on brand building in the labor market
Andreassen, Tor W.
;
Lanseng, Even J.
- In:
Journal of service management
21
(
2010
)
2
,
pp. 212-236
Persistent link: https://www.econbiz.de/10003987100
Saved in:
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