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Journal of service management research : SMR
Industrial marketing management : the international journal for industrial and high-tech firms
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Strategisches Business-to-Business-Marketing : mit 54 Tabellen
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From acquisition to retention : a single case study exploring the adaptation of customer value propositions in a subscription business
Elgeti, Laura
;
Kleinaltenkamp, Michael
;
Prohl-Schwenke, …
- In:
Journal of service management research : SMR
8
(
2024
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10015149481
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The resources-processes-outcomes approach : a spark that could not escape a black hole
Kleinaltenkamp, Michael
- In:
Journal of service management research : SMR
7
(
2023
)
2
,
pp. 68-81
Persistent link: https://www.econbiz.de/10015168573
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