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Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily; Melero-Polo, Iguácel; Sesé, F. Javier - In: Journal of service research 23 (2020) 2, pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
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Channel habits and the development of successful customer-firm relationships in services
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Patrício, Lia - In: Journal of service research 23 (2020) 4, pp. 456-475
Persistent link: https://www.econbiz.de/10012391608
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Periodic versus aggregate donations : leveraging donation frequencies to cultivate the regular donor portfolio
Minguez, Ana; Sesé, F. Javier - In: Journal of service research 26 (2023) 2, pp. 283-299
Persistent link: https://www.econbiz.de/10014246212