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Pricing co-created value : an...
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Journal of service research
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
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Multilevel value co-creation within key accounts
Ranjan, Kumar Rakesh
;
Friend, Scott B.
;
Malshe, Avinash
- In:
Journal of service research
28
(
2025
)
2
,
pp. 296-317
Persistent link: https://www.econbiz.de/10015386790
Saved in:
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Paying before or paying after? : timing and uncertainty in pay-what-you-want pricing
Viglia, Giampaolo
;
Maras, Marta
;
Schumann, Jan Hendrik
; …
- In:
Journal of service research
22
(
2019
)
3
,
pp. 272-284
Persistent link: https://www.econbiz.de/10012126400
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