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Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
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