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~isPartOf:"Journal of strategic marketing"
~subject:"Betriebliche Wertschöpfung"
~subject:"Markenführung"
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Betriebliche Wertschöpfung
Markenführung
Customer integration
31
Kundenintegration
31
Beziehungsmarketing
22
Relationship marketing
22
Value creation
17
Consumer behaviour
11
Konsumentenverhalten
11
Social Web
9
Social web
9
co-creation
7
Brand management
6
Service-Dominant Logic
4
Service-dominant logic
4
Brand
3
Customer satisfaction
3
Internet marketing
3
Kundenzufriedenheit
3
Markenartikel
3
New product development
3
Online-Marketing
3
Produktentwicklung
3
service-dominant logic
3
social media
3
value co-creation
3
value creation
3
Arbeitsverhalten
2
Business network
2
Customer value
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Inter-firm cooperation
2
Kundenwert
2
Motivation
2
Narrative Methode
2
Narrative method
2
USA
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21
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Hajli, Nick
2
Zolfagharian, Mohammadali
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Abbasi, Amir Zaib
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Aimé, Isabelle
1
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1
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Bozkurt, Sıddık
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1
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Fabrize, Robert
1
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1
Gidhagen, Mikael
1
Gupta, Samir
1
Hofacker, Charles F.
1
Hollebeek, Linda
1
Hossein Zadeh, Arash
1
Iyer, Pramod
1
Ketron, Seth
1
Khan, Imran
1
Kolyperas, D.
1
Koskela-Huotari, Kaisa
1
Lamberti, Lucio
1
Lazaravic, Violet
1
Marimuthu, Malliga
1
McGouran, Cathy
1
Mostafa, Rania B.
1
Polonsky, Michael J.
1
Rasul, Tareq Faizur
1
Rather, Raouf Ahmad
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Resnick, Sheilagh
1
Röndell, Jimmie G.
1
Sands, Sean
1
Shin, Hyunju
1
Sparks, L.
1
Syed Abidur Rahman
1
Sörhammar, David
1
Taghizadeh, Seyedeh Khadijeh
1
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Journal of strategic marketing
Journal of business research : JBR
91
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of retailing and consumer services
32
Journal of service management
22
The journal of services marketing
21
The journal of brand management : an international journal
20
The journal of business & industrial marketing
20
International journal of hospitality management
19
Marketing theory
15
Service business
15
The journal of product & brand management
15
Journal of marketing management : MM
14
The service industries journal
14
Journal of service theory and practice : JSTP
13
Tourism management : research, policies, practice
13
International journal of contemporary hospitality management
12
Technological forecasting & social change : an international journal
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Public management review
10
SpringerLink / Bücher
10
Journal of creating value
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of service theory and practice
8
European Sport management quarterly : ESMQ
7
International journal of services and operations management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of service research
7
Strategy & leadership : a publication of Strategic Leadership Forum
7
The TQM journal : the international review of organizational improvement
7
Business horizons
6
European journal of marketing
6
European management journal
6
International journal of production economics
6
International journal of project management : the journal of The International Project Management Association
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
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ECONIS (ZBW)
21
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1
Exploring customer brand engagement : definition and themes
Hollebeek, Linda
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 555-573
Persistent link: https://www.econbiz.de/10009533078
Saved in:
2
Co-innovation : the role of online communities
Bugshan, Hatem
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011305969
Saved in:
3
Adopting a value co-creation perspective to understand High Street regeneration
Cassidy, Kim
;
Resnick, Sheilagh
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10013170044
Saved in:
4
Customer value co-creation behaviors and service outcomes : insights from a transformative service
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
;
Iyer, Pramod
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 635-657
Persistent link: https://www.econbiz.de/10012653601
Saved in:
5
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
6
Extending actor participation in value creation : an institutional view
Wieland, Heiko
;
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
Saved in:
7
Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
Röndell, Jimmie G.
;
Sörhammar, David
;
Gidhagen, Mikael
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011592013
Saved in:
8
Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.
;
Sparks, L.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
Saved in:
9
Value co-creation in industrial crisis : a strategic source of competitive advantages
Mostafa, Rania B.
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 144-167
Persistent link: https://www.econbiz.de/10011578038
Saved in:
10
Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir
;
Polonsky, Michael J.
;
Lazaravic, Violet
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
Saved in:
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