Adopting a value co-creation perspective to understand High Street regeneration
Year of publication: |
2022
|
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Authors: | Cassidy, Kim ; Resnick, Sheilagh |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 1, p. 69-92
|
Subject: | ecosystem | institutions | norms | operant resources | Service-dominant logic | UK High Street | value creation | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Kundenintegration | Customer integration |
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