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Competitive advantage with new product development : implications for life cycle theory
Nadeau, John; Casselman, R. Mitch - In: Journal of strategic marketing 16 (2008) 5, pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
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Competitive positioning strenght : market measurement
Burke, Sandra J. - In: Journal of strategic marketing 19 (2011) 5, pp. 421-428
Persistent link: https://www.econbiz.de/10009314488
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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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Competitive intelligence and other levers of brand performance
Luu Trong Tuan - In: Journal of strategic marketing 21 (2013) 3, pp. 217-239
Persistent link: https://www.econbiz.de/10009768656
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Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku; Laukkanen, Tommi - In: Journal of strategic marketing 22 (2014) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto; Lopez, Carmen; Andriopoulos, Constantine - In: Journal of strategic marketing 19 (2011) 3, pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
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CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima; Sharma, Vinay Kumar; Amawate, Vibhas - In: Journal of strategic marketing 29 (2021) 4, pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
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The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara; Massi, Marta; Vocino, Andrea - In: Journal of strategic marketing 29 (2021) 6, pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295
Persistent link: https://www.econbiz.de/10013284052