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A self-determination theory perspective on customer participation in service development
Engström, Jon; Elg, Mattias - In: The journal of services marketing 29 (2015) 6/7, pp. 511-521
Persistent link: https://www.econbiz.de/10011418356
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Utilizing customer knowledge in innovation : antecedents and impact of customer involvement on new product performance
Cui, Anna Shaojie; Wu, Fang - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 516-538
Persistent link: https://www.econbiz.de/10011563229
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The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven; Wittkowski, Kristina; Handrich, Matthias - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
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Exploring the "black box" of customer co-creation processes
Trischler, Jakob; Pervan, Simon J.; Scott, Donald Robert - In: The journal of services marketing 31 (2017) 3, pp. 265-280
Persistent link: https://www.econbiz.de/10011741253
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Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger; Hoyer, Wayne D.; Krafft, Manfred; … - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
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When less is more : the downside of customer knowledge sharing in new product development teams
Tang, Yihui; Marinova, Detelina - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 288-307
Persistent link: https://www.econbiz.de/10012290963
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Customer and employee co-creation of radical service innovations
Melton, Horace; Hartline, Michael D. - In: The journal of services marketing 29 (2015) 2, pp. 112-123
Persistent link: https://www.econbiz.de/10011343388
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The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie; Sipilä, Jenni; Mero, Joel; … - In: The journal of services marketing 37 (2023) 10, pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
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Metaverse : shifting the reality of services
Gleim, Mark; McCullough, Heath; Ferrell, Odies C.; … - In: The journal of services marketing 38 (2024) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
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Customers' relationship expectations and costs as segmentation variables : preliminary evidence from banking
Dimitriadis, Sergios - In: The journal of services marketing 25 (2011) 4, pp. 294-308
Persistent link: https://www.econbiz.de/10009272268