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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Gupta, Shaphali"
~subject:"New product development"
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Gupta, Shaphali
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Journal of the Academy of Marketing Science
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Reverse
innovation
: a conceptual framework
Malodia, Suresh
;
Gupta, Shaphali
;
Jaiswal, Anand Kumar
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1009-1029
Persistent link: https://www.econbiz.de/10012301300
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